New Logo and Branding Announced for Housing Authority of Kansas City, Missouri

The Housing Authority of Kansas City Missouri recently rebranded their logo. The logo rebrand was created by Brooks Jeffrey Marketing, Inc. (www.BrooksJeffrey.com) and will be used on the new responsive website launching 2Q 2023 (https://www.hakc.org).

The rebranded logo utilizes the Housing Authorities acronym HAKC, an illustration of a fountain (since the Housing Authority is in the "City of Fountains") and uses more inviting colors. The slogan was added to the logo, to further promote the goals of the Housing Authority. The words in the logo were adjusted to bring more impact to the logo and better balance the logo. The new logo is easily identifiable & easy to read. Importantly, the new logo will be easy to reproduce on a variety of marketing/promotional products to further promote the goals of the Housing Authority of Kansas City Missouri.

Logos below: at left is the new rebranded logo, at right is the previous logo.